The Sjaak’s logo is rooted deep in family history. Jacques, the owner and creator of Sjaak’s Organic Chocolates, was born in the Netherlands and grew up next door to the family grain mill. The original wind mill that is represented in the Sjaak’s logo was named Antonius Mollen, a family name to this day. This mill was destroyed in World War II, but it was replaced by a mechanical mill. The tulip in the forefront is iconic of Holland, the largest producers of tulips in the world.